3 incredibly quick ways you can improve your copy and conversion (in other words making more sales).
It can be a beast… Learning to write great copy that connects with your audience and converts into sales can take a long time and sometimes be overwhelming. For example, it took me going through my mentors course of 1,500 A4 pages, THREE times before finally everything clicked into place and my copy began to […]
Pat’s Copywriting Gem # 1: Flip haters into buyers.
Dear Empire Builder. This weeks copywriting gem is an analysis of a brilliant bullet point made by Ben Settle. Here it is: How to “flip” haters into raving fans and buyers. (Marvel Comics accidentally discovered this in the late 80’s, and it works like magic for keeping audiencescoming back for more of your marketing pitches. Bonus benefit: […]