Pat’s Copywriting Gem # 1: Flip haters into buyers.

Dear Empire Builder. This weeks copywriting gem is an analysis of a brilliant bullet point made by Ben Settle. Here it is: How to “flip” haters into raving fans and buyers. (Marvel Comics accidentally discovered this in the late 80’s, and it works like magic for keeping audiencescoming back for more of your marketing pitches. Bonus benefit: […]