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TWO revolutions are happening in marketing right now. Are you prepared?
There are 2 huge marketing shifts that you need to be aware of. One of them is obviously social media, but here is what you may not be aware of. Because of social media we are now being bombarded with 4000-10,000 marketing messages a day.
That’s an eye-watering 1.46 million to 3.65 million ads a year… or 222 – 555 marketing messages, every… waking… hour of our lives.
BUT not only that, we get these messages through multiple devices. Because of all this, people’s attention has become more fragmented and harder to get and keep.
This is what creates a need for the SECOND revolution. This revolution is not so much talked about, but this is where the REAL cutting edge of marketing and influence. I call it IRRATIONAL Marketing. (My new book is all about that)
It’s marketing based on deep studies of the brain and how we make decisions. It turns out that our brain are even more irrational than previously discovered and these insights are crucially important to understand how to stand out and create trust and build desire.
Especially in this noisy world. Just shouting louder is not going to work anymore. People become immune to that or even annoyed by it.
You need a drastically new and different approach that is based on deep insights into the wonders of the brain and how we make decisions on an unconscious level
The 3 Must-Have Marketing Components In The Digital Age
Every year for the last 20 years I’ve analyzed thousands of marketing campaigns ads and emails. I’m keeping a keen eye on everything going on in the field and I’m closely connected to the inner core of the best marketers in the world.
Now in that time, I’ve tested and seen a myriad of things you can do to market yourself.
But out of all those things, I’ve identified that you must have 3 components to make marketing work today.
These are NON-Negotiable. Unless you have all three there is no chance of lasting and scalable success.
1. Must-Have Component
A Big Selling Idea
This is not your USP but an over-arching idea behind your campaigns. You need this big idea to stand out and get attention. If you do this the right way you will appear as unique and valuable as a bar in a desert and your ideas will stick like superglue in the brain of your perfect prospect,
The amazing thing is, you can actually achieve this even if you are 100% the same as your competitors.
(Get my book sample here to learn about this innovative approach)
2. Must-Have Component
You have to be able to craft irresistible messages that stands out and sticks like super glue in people’s brain. Because of the massive overload of information today, this has become harder to do. But once you understand how the brain really works, it is actually much easier than you think.
This skill plays a critical role in EVERY part of your marketing, from social media posts, to email subject lines, to your presentations, video pitches, ads sales-letters etc.
Word Alchemy it the ability to turn words into wealth and once you master it your business can make a quantum leap
3. Must-Have Component:
An indoctrination funnel
Sales funnels are 100% necessary to PRE-Sell people on why you are the best choice in a way that naturally builds trust and leads to sales.
This is a type of branding targeted to a small group of people willing to listen to you, at the same time as you are making sales.
It is deadly effective IF… and only IF you have mastered creating irresistible messages.
Done the right way people will come to you pre-sold and ready to buy… this can skyrocket your closing rates and profits with much less hassle and efforts.
Is your marketing tailored to the size and stage of your business?
One of the biggest mistakes I see small or medium sized companies make is that they use marketing methods and messaging that is completely wrong for the stage of their business or the maturity of their market. There are 3 stages of marketing for small to medium size businesses.
This is when you are just starting out. In this stage you shouldn’t waste time on tons of social media content and trying to build your brand as it’s simply too slow and will not work properly until you have some fundamentals in place.
You need to learn to craft a powerful pitch and a message that makes you instantly interesting.
You also need to create simple lead magnet and a SUPER quick sales funnel that gets people to trust you enough to have a serious conversation about buying from you. And once they are at the “table” you need to learn how to close them.
In this stage you are focusing on scaling your business. Here you will make more advanced sales-funnels to create more freedom for yourself and start getting more influence in your field.
As this stage is all about the maximizing conversion in your sales-funnel, mastering marketing messaging and selling more to current customers.
Done the right way you can grow EXTREMELY fast in this phase.
You will be moving into this stage when you are already quite profitable. So now it’s time to become a dominating force in your industry, by using mass influence methods reaching a huge audience and solidifying your place as the go-to person in your market.
Once this happens you can attract more profitable deals and you can raise your prices. It will be easier to get interviews, create buzz and get partnerships that can propel your business forward.
This is of course what practically every business owner wants, but if you move into the type of marketing used in this stage too soon, it will not work.
For over 20 years, Patrick has been teaching entrepreneurs and leaders, how to create more freedom, success and happiness, through applying advanced principles and tactics of influence to their marketing, ads, presentations, leadership and social interactions.
He is obsessed with creating irresistible messages that stand out, create trust and compel people to action, to maximize influence and profits in sales-funnels.
As the founder or the world’s 2nd biggest business meetup group with over 27,000 members he is one of the most connected business people in London.
He is the author of several highly acclaimed books and has been featured on BBC, Forbes and is a regular guest on some of the world’s biggest podcasts. He is also a popular speaker and has spoken to audiences of up to 7,000 people
See more about media appearances here
If you are simply tired of working way to hard to get attention and making sales. If you are fed up with complicated expensive marketing that makes you look good, but doesn’t lead to enough sales to really scale your business, let’s talk.
Over the last 2 decades I’ve helped many companies go from struggling to thriving and from thriving to dominating.
I’m happy to have a quick look at your marketing campaigns to give you some ideas about what you might be able to improve.
It was great having you here today, but before you leave grab these profit building gifts:
1: Get a FREE sample of my new book here. (AND READ it… it really has some totally “rad” stuff in there)
2: Join my two Facebook groups: The Irresistible Message for more marketing and influence tips and the Founder Nation Group to connect with over 2,700 other business founders.
Thanks for stopping by.
Until we meet next – May the high conversion be with you